Every company has a sales funnel, you might just not realize it. Want to know how to take control of yours to get leads and customers? Let’s dive in!
You probably already have a kind of sales funnel, you might just not realize it.
It’s how people hear about you, what get’s them interested, and what convinces them you are the best choice.
For a coffee shop on a busy corner, a sales funnel might just be a chalkboard sign and a newsletter to bring in walking traffic.
But for most businesses, that’s not quite enough reach, and getting new customers in the door means a lot of work for you. It usually means Cold Calls (which you love making), Referrals (which you love asking for), and Networking Events (which you love going to).
But that’s where Ordinari comes in.
The most efficient marketing in 2019 is centered around replacing the manual, elbow grease method with marketing automation, using optimized websites and social media ads.
Why are online marketing funnels more effective? Simple. You have fewer variables and total control.
Control is great, but how does that impact your marketing? The more control over your sales funnel you take, the more influence you can gain over the customer journey: How new customers discover you, what builds their purchasing confidence, and what pushes them toward your register.
So how does a sales funnel work using digital marketing? Here’s a hint: It’s all about touch points!
“Touch Points” are the number of times your brand has left an impression on someone, and they are important. Touch points are built when someone engages with you on social media, views your ads, reads your email, or visits your website.
On average, customers in 2019 need to hear about you 5 times before they remember your brand, and 7-9 times before they seriously consider making a purchase.
That might sound like a mountain to climb, but a well built sales funnel makes it totally doable!
At each of the sales funnel stages, content is targeted to have a different effect on consumer behavior.
At the top of the funnel, content is focused on awareness and general product education. This is who your company is, what you do, and why ad viewers should want to learn more.
Any users that engage with this opening set of content are moved to the next step of the funnel using a piece of code connecting the ads and your website.
The middle stage of the sales funnel is dedicated to following through on the “learn more” part at the end of step one. Content here is focused on pain points, solutions, and detailed information on specific benefits of your product or service.
Again, any users that engage with content on this level are tracked and moved to the next step down the funnel using code.
At the bottom of the funnel, customers are getting ready to make their decision. They have already been made aware of who you are and what you do, and we created demand by pressing pain points and providing solutions.
Now that the groundwork has been laid, the third set of content can focus on offers like 10% off or a free consultation to push users toward taking action.
The goal of an online sales funnel is to draw cold traffic in at the top, and drop customers out of the bottom. But it’s the in-between part that is key!
Think of it as creating a strategic flowchart of sales content. Your sales funnel should move users smoothly through a system of content that answers all the usual questions a prospect would need to have answered before feeling confident in making a purchase.
Once the landing pages on your website are optimized to move users through that flowchart, traffic can flow in through social media ads, and prospects can be steered toward a lead form, product sale, or download on your website.
Most marketing funnels are built with one of these three objectives in mind: Lead Generation, Digital Traffic, or Physical Traffic.
See which marketing type makes the most sense for you below!
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