Targeted Ads vs. Re-targeting Ads: What’s The Difference?

Darts on dartboard

Targeted Ads vs. Re-targeting Ads: What’s The Difference?

Running ads on social media can be an efficient way of reaching customers, but there are certainly a lot of new terms you’ll come across while doing your research.

Here is a quick breakdown on two of the most important, and most commonly confused: Targeted ads vs. Re-targeting ads.

Targeted Ads

Targeting is the process of narrowing the focus of an ad onto a specific audience that is more likely to be interested in your content, instead of a broad audience who the content might be less relevant for.

This allows you to manage the ads daily spending more efficiently, and is one of the first steps in creating a successful campaign.

Ads can be targeted to nearly any audience, specific or not, but the more accurately you set the targeting, and the more data you are able to base that targeting on, the more likely your ads are to start hitting the bulls-eye.

Re-targeting

Have you ever been scrolling around online when you search for a product, or maybe you click on an ad for something, and all of the sudden, ads for that same product start coming up everywhere!

We’ve all asked the question: “How do they know?!”

Fortunately, no one is spying on you.

These ads use bits of code to mark users who have searched for relevant content, or clicked a related ad, in order to accurately “Re-target” those users with ads specifically related to what they just searched for.

This allows for incredibly focused ads to be delivered with military precision to users in a particular scenario, without blasting a message across the whole channel.

For example, if a user abandons a shopping cart, they can be re-targeted with an ad that offers 10% off if they complete their purchase, and only that user will see that ad.

Targeting and Re-targeting are the foundation of social media ad strategy coming into 2019, are you talking advantage?

BH

Want a freebie?

You can download our cheat sheet now: How to win customers online! (Even if you’ve never marketed anything online before!) 👈👈👈

Leave a Comment

Bad A Social Media?

Want an easy way to plan social media content for your business? Even if you've never marketed online before? Tell us where to send your content calendar!

About Ordinari

Our game is marketing.

We create premium content for brands and entrepreneurs to leverage across their business. Our close-knit team is anchored in sunny San Diego. Want to learn more about us?

Bad A Social Media?

Want an easy way to plan social media content for your business? Even if you've never marketed online before? Tell us where to send your content calendar!

Connect With Us!

Let's connect on Linkedin

Follow Us!

Join the discussion on Facebook

Like Us!

Visit our Instagram mini blog!

Do You Want To Dominate Your Market Locally?

Here’s a quick guide on the 3 smartest local strategies you aren’t using!