Targeted Ads vs. Re-targeting Ads: What’s The Difference?
Running ads on social media can be an efficient way of reaching customers, but there are certainly a lot of new terms you’ll come across while doing your research.
Here is a quick breakdown on two of the most important, and most commonly confused: Targeted ads vs. Re-targeting ads.
Targeting is the process of narrowing the focus of an ad onto a specific audience that is more likely to be interested in your content, instead of a broad audience who the content might be less relevant for.
This allows you to manage the ads daily spending more efficiently, and is one of the first steps in creating a successful campaign.
Ads can be targeted to nearly any audience, specific or not, but the more accurately you set the targeting, and the more data you are able to base that targeting on, the more likely your ads are to start hitting the bulls-eye.
Have you ever been scrolling around online when you search for a product, or maybe you click on an ad for something, and all of the sudden, ads for that same product start coming up everywhere!
We’ve all asked the question: “How do they know?!”
Fortunately, no one is spying on you.
These ads use bits of code to mark users who have searched for relevant content, or clicked a related ad, in order to accurately “Re-target” those users with ads specifically related to what they just searched for.
This allows for incredibly focused ads to be delivered with military precision to users in a particular scenario, without blasting a message across the whole channel.
For example, if a user abandons a shopping cart, they can be re-targeted with an ad that offers 10% off if they complete their purchase, and only that user will see that ad.
Targeting and Re-targeting are the foundation of social media ad strategy coming into 2019, are you talking advantage?
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